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by Florencia Roca (Author)
Las finanzas, al igual que otras ramas de la econom a, son una ciencia. Por eso, muchos de los dilemas que enfrenta un emprendedor han sido estudiados, tal vez por a os, por la comunidad cient fica. "Finanzas para emprendedores" es un libro que aterriza teor as financieras avanzadas, paso a paso y de una forma ordenada, para que el emprendedor pueda usarlas en sus negocios. Es un libro que pondr a ganadores del premio Nobel como Harry Markowitz, William Sharpe o Franco Modigliani a trabajar para su empresa. Lo ayudar a formar criterios para enfrentar decisiones importantes, respondiendo por ejemplo: "por qu al momento de endeudarse usted necesita un asesor impositivo", "c mo puede reducir gratis el riesgo de sus inversiones", "de qu forma puede analizar sus proyecciones con un software de simulaci n, como Crystal Ball". "Finanzas para emprendedores" es un libro centrado en las ideas de la libertad. Entiende al emprendedor como una persona creativa, perspicaz, din mica, dispuesta a aprender de sus errores. Cree en la acci n humana, siguiendo a von Mises, como fuerza que interviene en la creaci n del futuro. Interpreta que econom a no deber a ser sin nimo de matem tica. En definitiva, la matem tica es solamente una herramienta para entender la realidad, al igual que lo es la l gica. Por eso presenta los modelos financieros en una forma intuitiva, aplicada y subordinada al an lisis subjetivo del emprendedor. Toma muy en serio el prop sito de acercarle la ciencia, y por eso emplea una diversidad de herramientas did cticas que hoy permite la tecnolog a: aplicaciones de Excel, videos con explicaciones paso a paso, contacto con emprendedores en redes sociales. Es teor a, lista para usar.
Author Biography
Florencia is the Director of the Finance Department at UFM's Business School, in Guatemala. She holds a Ph.D. degree in finance from Universidad del Cema, Argentina, and a Certificate in Management from M.I.T. Her research and teaching interests include entrepreneurial finance, investments' risk and value-based management. She is the author of "Finanzas para emprendedores" (2011), and currently teaches MBA courses at Swiss Management Center (Zurich), Online de Madrid Manuel Ayau (Spain) and Fundación Libertad (Argentina).
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