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by Kelly Starrett (Foreword by), Danny Matta (Author)
Do you wish you could start a money-making physical therapy business today ... without resorting to the ongoing hassle of insurance?Are you tired of billing insurance for every last penny? Do you wish you could get paid faster, and for more interesting clients? Do you want to help people without all that red tape?Well, now you can. With Danny Matta's new book, F*ck Insurance: Your Playbook to A Successful Performance PT Practice and Never Having to Deal with Insurance Again, you'll get all the tools you need to create the job of your dreams.After all, if you can't find a career you love, you'll have to build one yourself. This prime tenet is what motivated Matta to pen his irreverent text. With gritty, raw, proven and actionable advice, he shows physical therapists how to have success in a pratice model that doesn't take insurance at all and attract the clients they really want to serve.Inside this book, you'll learn: -Which segment of the population makes for the most satisfying physical therapy clients-How Matta built his own business in just a few years and now sees incredible results, both financially and client-wise-How to avoid high-volume, corporate insurance mills-The secret behind climbing to higher and higher levels of income each month-The 5 phases of the cash performance PT clinic-Whether you're a burn-the-ships or a side-hustle kind of person-What the proof-of-concept phase is, and what it means for you-What the survival phase is, and why "survival" isn't a bad thing-What the success phase is, and how you can achieve it as quickly as possible-What your revenue level says about your business model-The surprisingly obvious mindset shift you need to make your dreams come true-Which mistakes you're likely to make, and why that doesn't matter-How to build a team without selling out or going broke-What freedom really looks like ... and why you deserve it-How to tell insurance to f*ck off and see incredible results immediatelySo who is Danny Matta to give this advice? He's a former Army Physical Therapist turned entrepreneur. One fateful morning, he sat in his car questioning if he wanted to be a PT anymore. Burned out by an incredibly high volume of patients and endless documentation, he decided to leave his career as a PT in the Army. Knowing nothing about business, he dove headfirst into starting a cash-based PT clinic in a windowless room in the corner of a CrossFit gym. Guess what? It worked out. Today, Matta not only serves his dream clients, he sees incredible revenue, employs a happy team of fellow PTs and enjoys the freedom of which he once only dreamed.You can do it too.So don't wait. Buy this book NOW to build the happier, healthier, stronger business you've always known you could have.
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