Estrategias de Mercadeo Directo: Mercados de Consumo Masivo - Paperback >
/ Estrategias de Mercadeo Directo: Mercados de Consumo Masivo - Paperback

Estrategias de Mercadeo Directo: Mercados de Consumo Masivo - Paperback

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by Carlos Silva (Author)

Una gran cantidad de empresas en la actualidad, tienen la imperiosa necesidad de maximizar sus limitados recursos. Para lograr sobrevivir en un medio tan cambiante y turbulento, los empresarios o gerentes deben tener una nueva visi n de los negocios, donde el establecimiento de estrategias que impulsen serios cambios son clave para el desarrollo. El ingeniero Carlos Silva, exitoso profesional con m s de 20 a os de experiencia en Gerencia y Mercadeo nos trae esta serie de publicaciones sobre estrategias de mercadeo en diferentes mercados. Est en particular nos revela cuales son las mejores estrategias de mercadeo directo para mercados de consumo masivos. Entre las alternativas que se presentan para hacer frente a las amenazas y aprovechar las oportunidades del entorno, se encuentra la estrategia de Mercadeo Directo como elemento imprescindible de la misma, busca hacer uso racional de los recursos disponibles de la empresa, donde se establece al mismo tiempo una relaci n perdurable con sus clientes / prospectos, maximizando el valor de los mismos y por ende de las ventas y utilidades. Carlos Silva, es un Venezolano, Ingeniero de Computaci n egresado la Universidad Rafael Urdaneta, Especialista en Gerencia de Mercadeo y Magister en Gerencia de Empresas en La Universidad del Zulia. Se inici laboralmente en Cervecer a Polar en Maracaibo y donde alcanz importantes logros en Ventas y Distribuci n por m s de once a os y que lo hicieron merecedor de un importante ascenso dentro de la empresa, pero ahora en el Oriente del pa s donde tambi n logro demostrar sus capacidades y destrezas al rescatar los vol menes de ventas perdidos en esa importante regi n durante dos a os. Posteriormente es nombrado Gerente de Ventas de la Regi n Centro Occidental por cinco a os, donde tambi n logra recuperar las ventas y distribuci n de forma muy destacada. Hoy d a y por m s de cinco a os, es Gerente Nacional de Ventas de Pepsi-Cola Venezuela, la empresa venezolana de bebidas m s importante de Venezuela

Number of Pages: 102
Dimensions: 0.21 x 9.02 x 5.98 IN
Publication Date: November 16, 2017
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