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by George Tovstiga (Author)
Este libro presenta un enfoque profesional centrado en la estrategia. Basado rigurosamente en el pensamiento actual y los conceptos te ricos en el campo de la gesti n estrat gica, proporcionar al profesional de la estrategia un enfoque sistem tico y orientado a la reflexi n para el pensamiento estrat gico. "Este libro es excelente por varias razones. Destaca c mo la estrategia puede ser mucho m s pr ctica, m s tangible. Pone un nfasis especial en las personas que hacen que las estrategias resulten eficaces. Es imprescindible tanto para los profesionales, como para los estudiantes y acad micos." Profesor Peter Lorange, del Lorange Institute of Business, Zurich, Suiza "Estrategia en la pr ctica, del profesor Tovstiga, se centra en el pensamiento estrat gico aplicado. Tovstiga aduce que las piedras angulares en la estrategia son el pensamiento y discernimiento estrat gico m s que la planificaci n estrat gica y, en consecuencia, sienta las bases en este interesante nuevo libro para los gerentes, directores y miembros de consejos directivos que desean mejorar su pensamiento estrat gico y sus habilidades en la creaci n de ideas estrat gicas." Leif Bergmann, consejero delegado de Henley Nordic, Copenhague, Dinamarca. "Los directivos que tienen la tarea cr tica de formular una estrategia para sus empresas pueden verse abrumados por la profusi n actual de herramientas y t cnicas que pretenden ofrecer consejos e ideas sobre este proceso. En lugar de tratar de dominar todas esas t cnicas, ahora los gerentes pueden recurrir a este libro como una integraci n inteligente de lo mejor de esas ideas en un enfoque coherente y pragm tico para el desarrollo de estrategias en cualquier organizaci n. Deber a llegar a ser una herramienta fundamental para todos los estrategas en el futuro." Profesor David J. Collis, de la Harvard Business School, Cambridge, Estados Unidos. "En este libro el profesor Tovstiga proporciona un enfoque amplio y pragm tico para convertir la estrategia en una acci n que puede ser f cilmente aplicada a todos los tipos de situaciones empresariales. Hay una gran rigurosidad en la explicaci n de las teor as estrat gicas m s importantes y c mo convertir esas estrategias en acci n. Este es un libro sobresaliente para los l deres empresariales y los estudiantes de estrategia que est n buscando un enfoque del mundo real." David Wright, consejero delegado de AllCloud Network, ex director de Estrategia y vicepresidente empresarial en Hewlett Packard, Bracknell, Reino Unido.
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