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by Fredrick J. Long (Author), W. Jay Moon (Author)
Church planters generally are optimistic and enthusiastic about church planting for this generation. Many are launching or about to experiment with innovative approaches to plant churches that engage the marketplace. They are applying missional perspectives to reach this large mission field. This book documents and explores these innovative approaches to church planting. The various authors describe how entrepreneurs are now finding where people are already gathering (or would gather) in the marketplace such that these businesses create a venue for a church. We are calling this Entrepreneurial Church Planting (ECP). In order to encourage and explore further innovative ECP approaches, this book provides both theoretical foundations and practical applications arranged in three parts. Part I contains an introduction to the volume. Part II provides the biblical foundations to undergird ECP. Part III provides practical applications from both historical and contemporary examples and concludes with suggested starting points for experimentation and implementation. The goal of this volume is to encourage church planters to explore creative church planting approaches by engaging their faith in the marketplace.
Author Biography
W. JAY MOON (Ph.D. Asbury Theological Seminary; MBA, Professional Engineer) was an SIM missionary for 13 years focused on church planting and water development in West Africa, and is presently a Professor of Evangelism & Church Planting, and Director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. In addition to co-owning several small businesses, he enjoys farming, hiking, and tree houses. He is married with four adult children, one grandchild, and dreams of more grandchildren! FREDRICK J. LONG (Ph.D. Marquette University) teaches New Testament and is Director of Greek Instruction at Asbury Theological Seminary. He enjoys researching, presenting, and writing on biblical interpretation, Greek language & linguistics, and Greco-Roman & Jewish backgrounds for understanding Jesus and the early church. He is married with five children and likes to hike, fish, and read science fiction.
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