Emprender por Amor: Creando un negocio que conecte emocionalmente con el consumidor - Paperback >
/ Emprender por Amor: Creando un negocio que conecte emocionalmente con el consumidor - Paperback

Emprender por Amor: Creando un negocio que conecte emocionalmente con el consumidor - Paperback

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by Mauricio Bock (Foreword by), Williams San Martin (Illustrator), Mellisa Delli (Editor)

Emprender por amor es una mirada critica a la forma de hacer nuevos negocios en el mundo, recoge un modelo desarrollado por su autor que refleja sus reflexiones sobre la forma de hacer empresas, habla del amor como tema central, puesto que los emprendimientos que son un xito mas all de lo comercial nacen del amor."Emprender, sin lugar a duda, es una de las palabras m s populares que se ha venido viralizando en las redes sociales en la ltima d cada. Parece ser que existe un orgullo por el emprendimiento, y efectivamente es muy atractivo porque representa un camino propio del xito, de sobre ponerse a las adversidades, es ser arriesgado, l der y dem s atributos positivos quenutren el ego en el pensamiento colectivo en nuestras sociedades latinas.Sin embargo, para mi es una de las palabras que m s miedo me da cu ndo escucho esa respuesta en mis alumnos y mi audiencia ya que sabemos que las estad sticas no consideran el sue o sino los resultados. Poco son los emprendimientos quelogran sobrevivir al primer a o y mucho menos los que superan la valla de los 5 a os.En realidad, muchos emprendimientos terminan siendo s lo una soluci n de autoempleo y no logran prosperar hacia la posibilidad de ser empresario, tener una visi n de crecimiento, de futuro y de internacionalizaci n.Gran parte de las razones de los fracasos parten de un solo lugar, la falta de amor por el sue o, por la misi n que propone el emprendimiento. El amor mueve monta as dicen, y en la adversidad del emprendimiento, se requiere constantemente deresiliencia para triunfar. La nica manera entonces es estar preparados desde la emoci n y el sentimiento de amor por lo quehaces lo que te dar la fuerza de que tu emprendimiento pueda vivir hasta por encima de tu vida."Mauricio Bock

Number of Pages: 42
Dimensions: 0.11 x 9 x 6 IN
Publication Date: February 09, 2021
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