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by Scarlett Sieber (Author), Sophie Guibaud (Author)
Embedded finance is here and having global impact. Are you ready for it?
In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you'll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers' experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers' needs.
The authors present:
● Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them
● The key trends, players, and technologies that are paving the way for embedded finance to take a dominant position in our lives
● The role, opportunities, and strategies for banks, technology companies and brands, providing them with all necessary tools to define their own embedded finance strategy
● The impact of embedded finance on society, consumers, companies, and the economy as a whole, highlighting the dominant force that is embedded finance for our future
● An exciting view of how our day-to-day lives will look like in 2030, powered by embedded finance
An indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today, Embedded Finance details a revolution in financial services, banking, and technology that has already begun. Are you ready?
Front Jacket
Go back for a moment to the early 2000s and imagine hearing about a new phone concept that was going to be more than a phone. In fact, it was actually a mini computer with most of the screen as glass. That concept would have seemed unbelievable at the time, but of course we know now that the concept was the first iPhone. The story we are about to tell about another new concept is as exciting as that and will arguably have an even larger impact. This is the story about Embedded Finance. It's about a revolution in how people live, interact with, and manage their money.
In Embedded Finance: When Payments Become an Experience, a team of veteran growth strategists, entrepreneurs, and fintech experts delivers a comprehensive overview of embedded finance and the opportunities it offers to stakeholders around the world. The book discusses the embedded finance initiatives being explored by the world's biggest tech companies--including Amazon and Google--as well as those being developed and launched by smaller companies in a variety of industries who stand to revolutionize their business models and to supercharge their customers' experience.
This book highlights the key trends in this emerging industry, as well as the lessons we've already learned from early entrants into the market. It also discusses those firms that are acting as the most effective enablers of technological change today, the role that will be played by the big, global banks, and how embedded finance will impact societies and economies in the near and far future.
A page-turning roadmap to one of the most fascinating and intriguing technological shifts taking place in the digital landscape today, Embedded Finance will earn a place in the libraries of executives at technology, retail, fintech, and financial services firms. It will also prove an invaluable resource for financial regulators, trade association professionals, consultants, students of business, finance, and technology, and all those that are curious about the ever-evolving world of technology. The bigger question is, are you ready?
Back Jacket
PRAISE FOR EMBEDDED FINANCE
"Embedded Finance is the future of banking, and particularly of sustainable banking. Scarlett and Sophie have made outstanding work in laying out the options ahead for financial services. This is a must-read for all banking and corporate executives looking to evaluate the opportunities of the future for their organization."
--JAVIER RODRIGUEZ SOLER, Former CEO, BBVA USA; BBVA Global Head of Sustainability
"We are going to see financial services being embedded into offline experiences and Goldman Sachs looks forward to being a key part of this. You're going to see cars paying for gas when you pull up to your gas station, or your refrigerator ordering and paying for groceries that you're running low on."
--EDUARDO VERGARA, Managing Director, Goldman Sachs
"Embedded Finance is in our DNA, it is core to Shopify's entire strategy. We anticipate that the embedded finance landscape is going to continue to grow as we remove friction points that exist for entrepreneurs across the world. Now is the time to think about your embedded finance strategy."
--TUI ALLEN, Product Director, Shopify
"Embedded Finance is an opportunity creator. It is a creator of economic opportunities for people around the world, which is a hugely impactful thing for Stripe to be working on."
--MATT HENDERSON, EMEA Business Lead, Stripe
"Embedded Finance is the future and will be mainstream for sure in the next twenty years. You need to build payments, insurance and perhaps completely new financial services naturally into your product. You just need to. It's what people expect."
--MICHAEL JACKSON, Non Executive Board Director, Volvo and former COO, Skype
Author Biography
SCARLETT SIEBER is Chief Strategy and Growth Officer at Money20/20, the fintech industry's largest gathering place globally. She is a Senior Advisor to NASA and has a decorated career spanning across financial services and technology. She is a regularly invited contributor to Forbes and The Financial Brand.
SOPHIE GUIBAUD is the co-founder and Chief Commercial and Growth Officer at Fiat Republic, a compliance-first banking and payments API for crypto platforms. She has been a trailblazer of embedded finance, having spent the last ten years designing and executing the go-to market strategy of Banking-as-a-Service and embedded finance propositions in several industries.
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