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by Carlos Alberto Segura Villarreal (Author)
-Espa ol-En este libro se plasman las experiencias profesionales y personales que he adquirido a lo largo de estos a os. De igual manera, tomo en consideraci n la opini n y experiencia de otros expertos americanos y japoneses; con quienes he compartido de manera profesional, acad mica y personalmente.Por supuesto, tambi n incorpor a la estructura de cada cap tulo de este libro, a otros autores, los cuales son considerados a nivel mundial, como los m s grandes l deres en temas de estrategia, planeaci n y alta direcci n. En l se dise an nuevas metodolog as y a la vez simplifica las actuales con el objetivo de que se puedan aplicar de forma eficaz y eficiente y as desarrollar tu estrategia como todo un estratega experimentado. -日本語-本書には、プロフェッショナルとして、また、ひとりの人間として、筆者が長年培ってきた経験が記されています。また、自分自身の見解だけでなく、仕事や学問、そしてプライベートにおいて筆者が交流を深めてきた、米国や日本で活躍する複数の専門家の意見や体験談も取り入れています。さらには、ビジネス戦略、計画、トップマネジメントの分野において世界的に名の知れた様々な著者の視点も各章に含まれています。本書を書くにあたって筆者が追求したのは、現在適用されているメソドロジーを単純化させ、新たな方法を提案することです。この本を熟読していただくことによって、皆様が、独自の戦略を立てるために必要なプロセスを、効果的かつ効率的に遂行できるようになると信じています。-English-This book captures the professional and personal experiences that I have acquired over the years. Similarly, I take into consideration the opinion and experience of other American and Japanese experts with whom I have shared professional, academic, and personal experiences. Also, I have incorporated into the structure of each chapter other authors that are considered the greatest leaders in matters of strategy, planning, and senior management. I have tried to design new methodologies and simplify the current ones. When you finish reading this book, you will be able to effectively and efficiently apply the necessary processes so that you can develop your strategy like an experienced strategist.
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