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by Neisa Ediotres (Editor), Alejandro Llantada (Author)
Existen libros que cambian por completo la manera en que se ve la vida; ste es uno de ellos. Cu ntas veces nos preguntamos, qu hay detr s de todos esos mensajes publicitarios y pol ticos? Cu les son los hilos que mueven a las masas a comprar algo excesivamente caro o a pelear guerras que parecieran il gicas y crueles?Las leyes que se presentan en este libro, son una suma valios sima del conocimiento pr ctico y cient fico que el ser humano utiliza para dominar a los dem s mediante la persuasi n, en todos los aspectos de la vida: el productor del programa favorito, el vendedor de autos, el candidato a la presidencia, la peque a ni a llorona, el maestro de primaria e inclusive nuestra propia madre, usan algunas de estas leyes sin saberlo. Solo unos cuantos privilegiados las conoc an formalmente para dominar la voluntad de los dem s hasta el d a de hoy, ahora usted tambi n tiene el poder en sus manos.Este libro puede ser mucho m s peligroso que un arma, selo para hacer el bien.
Author Biography
Influencia, Negociación, Comunicación, Management, Liderazgo, Ventas. Director de mercadotecnia de la firma de consultoría Grant Thornton. Es conferencista y profesor de maestría en el Colegio de Consultores en Imagen Pública y en la Universidad Virtual Liverpool. Es asesor en los temas de persuasión, mercadotecnia e imagen y ha trabajado en proyectos para diversas industrias y marcas importantes. Alejandro estudió la Licenciatura en Administración de Empresas y la Maestría en Mercadotecnia en el Instituto de Estudios Superiores de Monterrey, también cuenta con una Maestría en Ingeniería en Imagen Pública cursada en el colegio antes mencionado y está certificado como practicante de programación neurolingüística. Articulista en Forbes y autor de libros de negocios y de superación personal. Profesional en comunicación corporativa externa e interna.
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