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by Mary C. Gentile (Author)
Despite four decades of good faith effort to teach ethics in business schools, you'll still find today headlines about egregious excess and scandal. It becomes reasonable to ask why these efforts have not been working. Business faculty in ethics courses spend a lot of time teaching theories of ethical reasoning and analyzing those big, thorny dilemmas-triggering what one professor called "ethics fatigue." But what if faculty stopped focusing on ethical analysis and focused on a new curriculum-one that builds a conversation across the core curriculum (not only in ethics courses) and also provides the teaching aids for a new way of thinking about ethics education? This is where Giving Voice to Values (GVV) comes in-the GVV curriculum asks the question: "What if I were going to act on my values? What would I say and do? How could I be most effective?" This book will help faculty across the business curriculum with examples, strategies, and assistance in applying the GVV approach. In addition to an introductory chapter, which explains the rationale and strategy behind GVV, there are twelve individual chapters by faculty from the major business functional areas and from faculty representing different geographic regions. The book is a useful guide for faculty from any business discipline on HOW to use the GVV approach in his or her teaching.
Author Biography
Mary C. Gentile, Ph.D., is Director of Giving Voice to Values (GVV), a business curriculum launched by Aspen Institute and Yale SOM, now based and funded at Babson College. Gentile holds a bachelor's degree from The College of William and Mary and an MA and PhD from the State University of New York at Buffalo. Gentile is Senior Research Scholar at Babson College; Senior Advisor, Aspen Institute Business & Society Program; and an independent consultant.
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