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by Prince William (Introduction by), David Attenborough (Foreword by), Shakira (Foreword by)
The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the world's best solutions and one shared goal - to save our planet.
It's not too late, but we need collective action now. The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to:- Protect and Restore Nature
- Clean our Air
- Revive our Oceans
- Build a Waste-Free World
- Fix our Climate EARTHSHOT: HOW TO SAVE OUR PLANET is the first definitive book about how these goals can tackle the environmental crisis, from rainforests to coral reefs, via wilderness, cities and in our own homes. It is a critical contribution to the most important story of the decade.
Author Biography
Sir David Attenborough is a broadcaster and naturalist whose television career is now in its seventh decade. After studying Natural Sciences at Cambridge and a brief stint in publishing, he joined the BBC in 1952 and spent ten years making documentary programmes of all kinds, including the Zoo Quest series. In 1965, he was appointed Controller of a new network, BBC2, and then, after four years became editorially responsible for both BBC1 and BBC2.
After eight years of administration, he returned to programme-making to write and present a thirteen-part series, Life on Earth, which surveyed the evolutionary history of animals and plants. This was followed by many other series which, between them, surveyed almost every aspect of life on earth.Colin Butfield is co-founder of Studio Silverback, Executive Producer of the WWF's Our Planet project and an advisor for the Earthshot Prize.
Jonnie Hughes is an award-winning natural history TV producer, co-founder of Studio Silverback, and bestselling author and co-writer of Sir David Attenborough's A Life on Our Planet.
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