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by Rebecca Hasulak (Author)
As the founder or leader of a start-up, you have your hands full. While already juggling myriad responsibilities, you've given some thought to the idea that your company might benefit from a public relations and content program. But these fields are a mystery to you. You don't have the resources to hire a PR consultant (or full-fledged agency), and you certainly don't have the time to learn about - and execute - these initiatives on your own. You feel overwhelmed, confused and frustrated. What's a scrappy start-up to do? Give up on PR and content entirely? Absolutely not DIY PR: Public Relations and Content Hacks for the Lean Start-up was written precisely for you. This book was designed to teach you the foundation of what you need to know about the often-murky world of public relations and give you actionable guidance on launching your own PR and content efforts. When you've finished reading, you'll walk away with an understanding of the prongs of public relations and content, why they matter and an exact sequence of steps you can start following immediately. It's time to learn how to do your own PR, until you choose to engage with an agency and no longer do it yourself.
Author Biography
Rebecca Hasulak is a PR and writing enthusiast, who grew up in an entrepreneurial household. Formerly, she spent time as an associate editor of a magazine and in a senior role at a fast-paced PR agency in Phoenix, Arizona, a rising hotspot for start-ups. Rebecca is passionate about helping young companies find their way to success. She owns and operates her own business, Quotable PR & Content LLC, through which she continues to serve select clients. As fanatical as she is about PR and writing, her biggest joy comes from spending time with her baby girl and loved ones.
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