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by Paul Cheek (Author), Bill Aulet (Foreword by)
A hands-on, practical roadmap to get from great idea to successful company
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
- Methods for equity distribution that minimize conflict and maximize investor return
An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
Front Jacket
Are you launching a new, innovation-driven startup? If you're trying to test value propositions, land your first paying customers, build a product, recruit a team, or raise money to fund any or all of the above, then this book is for you. Startup Tactics is rooted in the Disciplined Entrepreneurship methodology and will help you turn your business plan into a business. Startup Tactics walks you through a rigorous, systematic approach to your startup's foundations, market testing, product development, and resource acquisition. The tools and lessons within will help you make the most progress possible while using the least amount of time and money--your two most precious resources as an entrepreneur. In short, these tactics will make you scrappy or keep you that way!
Back Jacket
"An essential addition to any entrepreneur's toolkit."
Paul English, Co-Founder & CTO, KAYAK
"An indispensable guide for entrepreneurs looking to build and scale their ventures."
Brad Feld, Partner, FOUNDRY & Co-Founder, TECHSTARS
"Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot."
Brian Halligan, Co-Founder, HUBSPOT
"I highly recommend Disciplined Entrepreneurship: Startup Tactics."
Drew Houston, Co-Founder & CEO, DROPBOX
"A comprehensive guide that equips entrepreneurs with the tools they need to succeed."
Mo-Yun Lei Fong, Stanford Engineering Entrepreneurship Center, STANFORD UNIVERSITY
"This book will help founders learn the skills they need to be successful."
Donna Levin, Co-Founder, CARE.COM & CEO of the Arthur M. Blank School for Entrepreneurial Leadership, BABSON COLLEGE
"I highly recommend this book."
Marc Randolph, Co-Founder & former CEO, NETFLIX
"A must-read for aspiring entrepreneurs and innovation-driven startups."
Matt Segneri, Harvard Innovation Labs, HARVARD UNIVERSITY
Author Biography
PAUL CHEEK is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT's first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to Forbes 30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website, PaulCheek.com, or follow him on LinkedIn.
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