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by Luciana Silvestri (Author), Roberto S. Vassolo (Author)
Las empresas latinoamericanas enfrentan m ltiples desaf os al dise ar sus estrategias de negocios Cu les son los ejes fundamentales para entender la evoluci n del sector donde se realizan negocios y anticipar cambios en la intensidad de la presi n competitiva? C mo se identifican las capacidades organizacionales clave y se planifica su desarrollo de cara al futuro? Cu les son las bases del xito organizacional a largo plazo en un entorno macroecon mico din mico y un contexto institucional no consolidado?
Direcci n Estrat gica en pa ses Emergentes presenta una colecci n de herramientas indispensables para analizar y planificar la estrategia de empresas latinoamericanas que buscan competir en la regi n y en el mundo. Los autores combinan conceptos clave de la literatura de estrategia, dise o organizacional, y management con estudios realizados en Latinoamerica y otras regiones emergentes para proponer un enfoque integrador, adecuado a las necesidades y a la problem tica de las empresas en crecimiento. El libro es til tanto para las tareas de planificaci n estrat gica de las organizaciones como para cursos de Estrategia Competitiva y Corporativa y educaci n ejecutiva en econom as emergentes.
Roberto S. Vassolo es profesor full-time y director del rea acad mica de Pol tica de Empresa en IAE Business School Argentina. Es economista por la Universidad Cat lica Argentina y PhD en estrategia por Purdue University. Escribi numerosos art culos, es investigador del CONICET y consultor de empresas multinacionales que operan en Latinoam rica y de empresas locales y multilatinas.
Luciana Silvestri cursa actualmente el programa doctoral en management en Harvard Business School. Es licenciada en ciencias empresariales por la Universidad Austral y recibi su MBA en IAE Business School, Argentina. Previamente, se desempe como consultora en temas relacionados con estrategia y aprendizaje organizacional en Latinoam rica y Europa.
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