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by Xavier Dominguez (Author)
Otra obra maestra del escritor Catal n, Xavier Dom nguez; hoy por hoy uno de los estrategas y creativos de comunicaci n pol tica m s reconocidos a nivel internacional. El autor de "El Manual del Pr ncipe" y "Mienta pero no Enga e", nos trae ahora "Dilo Bien o Calla Para Siempre". Con un lenguaje incisivo, claro, y provocativo, ofrece al lector un abanico de posibilidades inteligentes, sobre situaciones reales, que facilitan la toma de decisiones, en el ejercicio de la comunicaci n; as como tambi n, aspectos importantes que deben ser considerados, a la hora de activar un plan estrat gico electoral exitoso, en cualquier pa s del mundo. Su marca global WishWin, ha dirigido con xito un buen n mero de campa as publicitarias para presidentes, gobernadores, alcaldes, diputados y senadores de al menos doce pa ses; es por ello, que el autor no viene solo, y por primera vez logra reunir a un grupo de profesionales reconocidos, con ideolog as diferentes, pensamientos distintos, pa ses dispares, disciplinas desiguales; pero todos con algo en com n, ese algo lo encontrar s en este libro.De manera magistral, el autor invita a 18 l deres de la comunicaci n, quienes desde sus perspectivas, algunas anecd ticas, comparten sus experiencias; entre ellos: Miquel Iceta i Llorens, lvaro Arz Escobar, Manlio Fabio Beltrones, Claudia Pavlovich, Abel Aguilar, Carlos Souto, Dave Duckenfield, Enric Casas, Enric Millo, Francisco Res ndiz, Jordi Cano, Jordi Hereu, Luis Fortu o, Mike Alfonseca, Mauricio Jaitt, Rodrigo Galv n de las Heras, Roy Campos, Xavier Roig, Sergi Rosell i Feliu y Gabriel Colom .En el libro encontraremos muchas respuestas dentro de una breve lectura. En tan solo 172 p ginas conoceremos las similitudes y diferencias de las dicotom as planteadas por Xavier Dom nguez. Nos veremos identificados en algunos cap tulos o hasta juzgados por la franqueza con la que acostumbra hablar uno de los mejores consultores de comunicaci n del mundo. Entenderemos la dependencia entre la raz n y la emoci n, aprenderemos que no es lo mismo evento que momento, que muchos contagian, pero pocos convencen, que existe una verdadera importancia en decir lo correcto, aunque se diga de manera incorrecta o que las redes sociales han causado una distorsi n entre lo que es la libertad y lo que es el exceso. "Dilo bien o calla para siempre" contiene miles de palabras repletas de verdad, una verdad que no muchos podr an resumir en un estilo literario como el que se nos presenta; de basta sabidur a, f cil lectura, iron a c mica y franqueza inc moda. Un "must" de cualquiera que pretenda comunicar efectivamente.
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