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by Steven Kotler (Contribution by), Daniel Coyle (Contribution by), David Kelley (Contribution by)
Are you on the cusp of greatness? Do you have untapped potential and talents just waiting to be released? Read this book to learn the same creative problem-solving methodology (Design Thinking) used extensively at Stanford, Google, IDEO, and Apple. This guide will unlock your personal potential, and that of your team and your business. By exploring the intersection of Design Thinking and strengths-finding, innovation expert John K. Coyle demonstrates what most high achievers intuitively know-that each one of us possesses a unique combination of strengths, talents, skills and capabilities to achieve breakthrough performance-but may need a code to unlock them. Design for Strengths delivers the process, tools and mindsets required to find and maximize your hidden potential. Illuminated by a captivating narrative of Olympic training and competition, Coyle demonstrates how he used the Design Thinking process and mindset to hack the sport of speedskating and win an Olympic silver medal. This book contains real-life examples of how individuals and organizations can use Design Thinking to define the right problem, and to ask and answer a better question. Instead of "how do I fix my weaknesses?" ask "how can I design for my strengths?" More than a dozen leading experts contributed to this book, including Steven Kotler, David and Tom Kelley, David Eagleman, Daniel Coyle, Dave Evans and Chip Conley, as well as Olympic gold medalists Apolo Ohno and Meryl Davis. Read the book to expose a hidden-in-plain-sight secret. We all contain the capacity to do something extraordinary--if we design for it.
Author Biography
JOHN K. COYLE is one of the world's leading experts in innovation and Design Thinking. He teaches innovation courses at Marquette University and at the CEDIM University Graduate School in Monterrey, Mexico. He is an NBC sports analyst, two-time TEDx presenter, author, and sought-after keynote speaker. John spent more than a decade in management consulting and went on to become the head of innovation for a Fortune 500 mobile telecom company. John won an Olympic silver medal in speedskating-an achievement he attributes directly to his Design Thinking background. He earned an MBA from Northwestern University's Kellogg School of Management and is a graduate of Stanford University, where he earned a degree in Product Design. John is known as known as The Time Guy because he is a thought leader in the field of chronoception-the study of how we, as humans, process time. His mission is to innovate the human experience with time. When John is not writing or delivering keynotes and workshops, he enjoys exploring exotic locations, growing trinidad moruga scorpion peppers, and riding his fat tire bike in a leisure suit. Learn more at his website www.johnkcoyle.com
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