✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Alyson K. Spurgas (Author), Zoë C. Meleo-Erwin (Author), Bhakti Shringarpure (Editor)
For radical twentieth-century feminists, it was a rallying cry for bodily autonomy and political power. For influencers and lifestyle brands, it's buying fancy nutrition and body products at a premium. And it has now infiltrated nearly every food, leisure, and pop-culture space as a multi-billion-dollar industry.
What is it? To quote a million memes: it's called self-care.
In Decolonize Self-Care Alyson K. Spurgas and Zoë C. Meleo-Erwin deliver a comprehensive sociological analysis and scathing critique of the catchphrase's capitalist, racist undertones. To decolonize self-care, they argue, requires a full reckoning with the exclusionary, appropriative nature of most of the wellness industry, but this education is only the first step in the process. We must commit to new models of care and well-being that allow for health, pleasure, and community--for everyone.
Author Biography
Alyson K. Spurgas is Associate Professor of Sociology and affiliated faculty in the Women's, Gender, & Sexuality Studies Program at Trinity College in Hartford, Connecticut. Spurgas researches, writes, and teaches about the sociology of trauma, the politics of desire, and technologies of care from an interdisciplinary and intersectional feminist perspective. They are also the author of Diagnosing Desire: Biopolitics and Femininity into the Twenty-First Century (The Ohio State University Press, 2020), which won the 2021 Cultural Studies Association First Book Prize. Alyson lives in Brooklyn, New York, with their amazing partner and cat. Check out www.alysonkspurgas.com for info about Alyson's writing, teaching, speaking events, and more.
Zoë C. Meleo-Erwin is a qualitative sociologist and former assistant professor of public health. In 2022, she left academia to pursue a career as a user experience researcher in the tech industry. As a scholar, her work focused on the meanings of health and illness, health decision-making, experiences of embodiment, and the ways in which digital technologies facilitate the creation of both identity and community around health and illness. A list of her publications can be found on her website, www.zoemeleoerwin.com
Bhakti Shringarpure is a writer, academic and founding editor of Warscapes magazine. She is the author of Cold War Assemblages: Decolonization to Digital and a regular contributor to The Los Angeles Review of Books and Africa is a Country. She currently runs the Radical Books Collective which pushes for an alternative, inclusive and non-commercial approach to books and reading.
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>