Decoding Digital: Unlocking Digital Barriers, Foreword By Dr. Philip Kotler - Paperback >
/ Decoding Digital: Unlocking Digital Barriers, Foreword By Dr. Philip Kotler - Paperback

Decoding Digital: Unlocking Digital Barriers, Foreword By Dr. Philip Kotler - Paperback

Regular price$50.38
/
(Tax included. Shipping calculated at checkout.)
✔ Authenticity Guaranteed — Verified Designer Goods
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
Our authentication process ensures every item meets strict luxury verification standards. Learn more
Complimentary worldwide shipping on qualifying orders

by Somdutta Singh (Author), Dr Philip Kotler (Foreword by)

This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google(R)and Facebook(R)to grow your brand.

The book comprises 15 chapters, some are as follows:
- Introduction to digital signs and marketing
- Solving the search barriers through SEO
- Google analytics and Adwords
- Simplifying social media
- Defining email marketing
- Curating content marketing
- Master Google Webmaster
- PR and communication tools
- Lead generation campaigns
- Legal compliance and Accounting and taxation

The book presents a knowledge-drives-strategy-drives-results approach. Blending analytical skills with strategic approach, Decoding Digital is comprehensive and intricate. It is an effort to understand the correlation between the macro and micro of digital marketing. For example, if you are looking at the first step of the marketing strategy for a product, you can make an informed decision with comparative studies backed by citations of detailed case studies. Further, the reader can gain insights into how an integrated, comprehensive approach helps drive growth and success.

Number of Pages: 482
Dimensions: 1.07 x 9 x 6 IN
Publication Date: December 07, 2019
  • In stock, ready to ship
  • Backordered, shipping soon
Shop with Confidence
  • ✔ Authenticity Guaranteed — Verified Designer Goods
  • ✔ Sourced from Authorized European/U.S. Luxury Distributors
  • ✔ Secure Checkout — SSL Encrypted Payments
  • ✔ Fast Global Delivery — 3–11 Business Days
  • ✔ Easy Returns on Eligible Items
  • ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
Verified Trust Rating: 91/100
Amazon American Express Apple Pay Bancontact Diners Club Discover Google Pay Mastercard PayPal Shop Pay USDC Visa SSL Secure
Amazon Pay Logo Fast checkout with Amazon Pay. Use your Amazon account to skip entering shipping or card info.
Trusted by discerning buyers worldwide — secure, verified luxury sourcing

AUTHENTICITY GUARANTEED

Reserved for you — complete your purchase to secure this piece.

Authorized Designer Inventory Secure & Encrypted Checkout Tracked & Insured Delivery

OFFICIALLY AUTHORIZED RESELLER

Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!

Independently verified for store quality and customer safety.
Trust score: 91/100

All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.

Learn how STORE 7994 authenticates luxury items

Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.

Shipping information

  • Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
  • Tracking available: DHL Express
  • Store 7994 Shipping policy
  • Global delivery in 3–9 business days (location dependent).
  • Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.

Every product we offer is:
Elevated · Intentional · Exclusive · Authentic

STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Returns & Refunds

We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.

Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.

Return Window
Return requests must be made within 14 days of delivery.

Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.

Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.

Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:

• Underwear
• Fragrances
• Any worn or used items

Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.

If you receive a defective or incorrect item, please contact us and we will make it right.

International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.

Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.

Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.