>
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Roger Estall (Author), Grant Purdy (Author)
Deciding by Roger Estall and Grant Purdy
This book is intended to help decision-makers of all types make even better decisions. The central thesis is that whether 'Deciders' realise it or not, all decisions are made using what the authors describe as 'the universal method of decision-making'. The adequacy of each decision therefore depends on how skilfully the method is applied, whether Deciders achieve 'sufficient certainty' about the outcomes that will flow from the decision and the contribution made by those outcomes to the organisation's Purpose.
The authors shun jargon. The eight chapters and five appendices of the book include many practical tips with examples and anecdotes from various sectors that explain the universal method. Issues such as context, assumptions, and detecting and responding to change after the decision is made are addressed and there are clear, simple diagrams - including an easy-to-follow illustration of the universal method - to help the reader grasp the main concepts.
The authors say that Deciding is a book for thinkers, rather than for those seeking a formulaic or procedurally rigid methodology. They will have realised their goal, they say, if Deciding causes readers to reflect on the way they apply the universal method, reinforce what they already do well, and recognise opportunities to improve.
The AuthorsRoger Estall and Grant Purdy who first met in 2003, have similar, yet separate 40+ year careers as both Deciders and advisers. They have each chaired and served on boards and held executive and technical management roles in multiple areas of the public, private and not-for-profit sectors. Now based in Sydney and Melbourne respectively, their careers have taken them to many parts of the world.
ReviewsYou can read the many positive reviews of the book at
www.sufficientcertainty.com/what-people-have-said-about-deciding
Christopher Paris
"You're not likely to love risk management when you're done with Deciding, however, and that's all for the best. The book moves the conversation away from consultant-driven boardroom BS into a more practical, and infinitely more applicable, method that anyone can us."
Chris Peace
"Einstein is credited with saying "If you can't explain it simply, you don't understand it well enough". In this slim, self-published paperback book Roger and Grant succeed in explaining a great deal very simply."
John Lark
"The two authors of this book have used their decades of experience in advising key decision makers in government and business to provide compelling clarity on how to implement effective decision making in the presence of uncertainty. The book is written to be immediately understood by decision makers at all levels, from the captains of industry to airline pilots facing an emergency."
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
