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by Nick Mehta (Author), Robin Van Lieshout (Author)
Make community building your ultimate business growth strategy
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.
The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:
- Strategies for creating a cross functional customer engagement team
- Techniques for building community in places that aren't the web or on social media
- Ways to bring your organization's culture and values into your community with a human-first alignment
An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.
Front Jacket
The most resilient and popular products rely on communities of enthusiastic evangelists to tout their benefits, spread positive word-of-mouth, and drive reliable growth. Now, a team that includes the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue shows you how to create one of those communities dedicated to your own organization.
In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, a team of award-winning CEOs deliver an actionable playbook that explains exactly how to cultivate the meaningful communities that fuel measurable and exponential business growth. In the book, you'll discover how to leverage this new growth strategy to scale your firm and develop enduring excitement around your products and your company.
Authors Nick Mehta (CEO of Gainsight) and Robin Van Lieshout (CEO of inSided) explain the 10 foundational Laws of Community that underlie every vibrant and healthy community environment. You'll learn why community development does not need to be expensive, arduous, or time-consuming, and how to integrate your community into the heart of your customer journey.
Customer Communities walks you through how to create a cross-functional customer engagement team and the techniques you'll need for building community in places that aren't on the web or social media. It also describes how to bring your organization's culture and values into your community with a human-first alignment.
A can't-miss roadmap for community development, Customer Communities is an essential read for customer success, marketing, support, and product professionals. It will also prove invaluable to entrepreneurs, founders, and executives in high-growth companies, as well as anyone else with a stake in organizational growth and resilience.
Back Jacket
Praise for CUSTOMER COMMUNITIES
"For over a decade the Gainsight team has pioneered community approaches which have launched and scaled hundreds of successful brand communities. Customer Communities is amongst the best collection of modern practices to building thriving communities which actually succeed today. Buy it, read it, apply it."
--Richard Millington, Founder, FeverBee
"Nick Mehta has collaborated with communities around the globe to create an eye-opening body of work that every leader must take to heart. Customer Communities presents a new paradigm for success defined by the interdependence of company, customers, and the world around us. It returns us to the fundamental truth that 'we are all in this together.'"
--Maria Martinez, Chief Operating Officer, Cisco
"Customer communities are much more than online message boards run by one department. This book explains why connecting stakeholders online and offline in meaningful ways creates massive leverage across every part of your company. Best of all, you can do it without community members feeling your org chart."
--Jim Roth, President of Customer Success, Salesforce
Author Biography
NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.
ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.
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