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by Brad Federman (Author)
AS SEEN IN HR PROFESSIONALS MAGAZINE
Perhaps your company culture is immortalized in a mission statement on your website or framed on your office walls, but how often are you actively cultivating those values? Culture cannot be a set-it-and-forget-it aspect of your business.Weaving culture-building into your daily and weekly activities strengthens the engagement of your people and reinforces the key principles of your desired culture, making it a reality. In Cultivating Culture, author, speaker, and leadership coach Brad Federman provides actionable tools for immediately promoting better teamwork, creating two-way conversations with your people, and gaining better feedback about how things are really going. With the belief that we are what we talk about, Federman offers more than 100 ways to engage your team in conversations that matter. Make your meetings about more than tasks, deadlines, and problems, and instead utilize Cultivating Culture's pre-meeting notes and activities to grow a deeper understanding of the work you're doing and why. Activities are divided into eight key focus areas:
Regular attention to these principles will not only sustain your culture and amplify the presence of your values at work, but result in exponential growth in all of your endeavors. Cultivating Culture is your practical, accessible guide to becoming the most effective leader you can, 15 purposeful minutes at a time.
Author Biography
Brad Federman is an author, a speaker and a consultant with more than 25 years of corporate experience in leadership, creating employee and customer experiences, building resilient relationships and promoting collaborative cultures. His background also includes sales, marketing, product development and operations. He sees his role as, "Inspiring others to discover and live their 'possible'." As the founder of PerformancePoint LLC, Brad has worked as a leadership coach, a facilitator, an executive and an entrepreneur with organizations and their executive leadership in different industries. His leadership coaching clients has included household names such as Nordstrom, FedEx, Embassy Suites, Homewood Suites, Gemini Hospitality, Kaiser Permanente, Mayo Clinic, Blue Cross Blue Shield, Deloitte & Touche LLP, Hewitt and Associates, Gillette, Polo Ralph Lauren Corporation, Wal-Mart Stores, Inc., AT&T Wireless, Dow Chemical Company, Nextel, Genentech, Amgen, WellPoint Health Networks, Tyson Foods, Subaru of America, New York Life, St. Jude Children's Research Hospital, and Gulf Bank.
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