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by Ralph Tench (Author), Dejan Verčič (Author), Ansgar Zerfass (Author)
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Back Jacket
'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.'
--Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA
'This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.'
--Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany
'This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.'
--Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China
Author Biography
Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).
Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.
Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.
Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.
Piet Verhoeven is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.
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