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by Behavioral Research Group (Author)
Powerful Hidden Forces (Cognitive Biases) Impair Our Decisions. Here is a Comprehensive Strategy for Combating Biases. Understand How Biases Work and How You Can Overcome Them.
Are you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis?
Do you know that all of us have mental blind spots which prevent us from being rational?
Do you wish to be able to fight these biases, or better still pre-empt them?
If you have seen or read about the recent financial crisis that straddled across the globe and brought down some of the oldest and most venerated financial institutions in the world, then you need this book
This book is a comprehensive guide on combating cognitive biases, with inputs from real academic research with full references. If you are a financial sector executive and want to learn how to improve decisions, then this book is for you. In this book you will:
- Learn about Deploying Behavioral Tools in Real World Scenarios
- Develop a Framework of Defence against Biases
- Learn about Tools and Techniques to Overcome Biases
- Learn about Combating Specific Powerful Biases Here are the answers to some questions you might have about this book:
Q: What is this book about? A: This book is a guide on how to fight cognitive biases. In this book, you learn about powerful biases which afflict the world of business and our personal lives. Q: What kind of techniques will I get to learn in this book? A: This is a comprehensive framework for fighting cognitive biases that impair our decisions. In this book, we present specific tools and techniques to fight some of the most powerful biases. The tools and techniques presented are findings of real research conducted by behavioural scientists. Q: Do I need to have prior qualification of behavioural economics before I read this book? A: The only thing that is required is your keenness to learn. Some knowledge of basic economics and psychology can make the grasping faster, but it is not a prerequisite. Every day that you delay is another day that you stagnate in your growth as a professional. Take action now and buy this book by clicking the 'Buy now with 1-click' button
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