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by Neil Williamson (Author)
"I don't know anyone who grew up in the 1970s who wasn't scarred by the public information safety films on British TV. Those tiny, doom-filled dramas slipped in between the cartoons were often only fifteen or thirty seconds long but, by God, they caught our attention. Don't play with matches, or old fridges. Or kites or frisbees, should you happen to be near a pylon or electricity substation. Be careful crossing the road and running along the beach. And also near ponds and lakes, or when swimming in the sea. And never, ever talk to strangers.
And then, of course, there was Protect and Survive. A full set of instructions for what to do in the event of nuclear war. Coming from a time of such existential dread, is it any wonder that those films are now considered a cornerstone of the UK's collective Horror imagination?
I'd wanted to use them in a story for a long time, but the idea lay dormant until I realized two things. Firstly, that there was an element of warding ritual and incantation to them ("Look left, look right...", "Charley says...") reminiscent of folk horror, only in the urban environment rather than the usual remote rural setting. And, secondly, that those films were what Britain was scared of fifty years ago. What I ought to be writing about was what really terrifies me about this country now."
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
