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by Drew Eric Whitman (Author)
The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Cashvertising.
Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn't, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel? By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising--Drew Eric Whitman--distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Whether you're looking to refine your existing campaigns or venture into the world of online advertising for the first time, Cashvertising Online provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You'll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, it's fast reading, fun, and 100 percent practical.Author Biography
Drew Eric Whitman--aka "Dr. Direct!"--is a highly acclaimed marketing expert, celebrated author, and influential figure in the advertising industry. With close to four decades of experience crafting direct-response ad copy for organizations of all sizes, Drew has honed his skills in ad-agency trenches and amassed a wealth of knowledge that sets him apart.
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