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by Jorge Etkin (Author)
El libro aplica el concepto de capital social a la gesti n de organizaciones buscando un desarrollo sustentable, basado en capacidades humanas y actitudes solidarias de sus miembros, antes que en las relaciones de fuerza o los intereses individuales. El capital social se explica como una capacidad para trabajar mediante una red de relaciones de colaboraci n, caracterizadas por la ayuda mutua, confianza, credibilidad y compromiso con ciertas creencias tras un proyecto compartido sobre bases de equidad. Lazos de reciprocidad que perduran en el tiempo, no para obtener ganancias en el intercambio sino basados en la afinidad de ideas respecto de un proyecto aceptado. Un proyecto que respeta valores ticos y expresa la responsabilidad social de la gesti n en su contexto. No es la asociatividad en s misma o el "hacer juntos" como mecanismo de defensa o forma de mejorar la productividad. El capital social es un rasgo cultural, formado por interacciones sostenidas en el tiempo, donde los procesos educativos son esenciales. Rasgos que no surgen de manera espont nea ni se imponen desde el poder como parte de una estrategia directiva. La capacidad de asociar esfuerzos es limitada en un ambiente de dominaci n o lucha competitiva, pensando solo en la eficacia. Porque el capital social de una organizaci n, supone compromiso voluntario, interacci n confiada y actitud solidaria. Refiere a un entramado o tejido social con fines constructivos, buscando el bienestar general y una mejor calidad de vida en la organizaci n. En ese sentido es una filosof a de gesti n. El enfoque del capital social promueve bases de consenso para la amplia comunicaci n e integraci n de conocimientos y as atender con mejores posibilidades las demandas de un entorno incierto y cambiante. Jorge R. Etkin es graduado en Administraci n y profesor titular de Direcci n General en la Facultad de Ciencias Econ micas de la Universidad de Buenos Aires. Es director de la carrera de Administraci n y subdirector de la maestr a en Administraci n de la UBA donde dicta Politicas y Estrategias de Empresas. Ha sido director del Instituto Nacional de la Administraci n Publica (INAP-Argentina) y consultor en programas de desarrollo a trav s de organismos internacionales, en Naciones Unidas, OEA, BID y el CLAD. Fue Coordinador del Seminario Internacional sobre los Desaf os Eticos del Desarrollo (BID-UBA,2002). Public una decena de libros sobre direcci n y organizaci n, en diversos pa ses de Am rica y Espa a, Es Director Ejecutivo del Instituto de Estudios Tributarios de la Administraci n Federal de Ingresos P blicos. Por sus aportes en temas de tica y responsabilidad social ha merecido art culos y menciones en medios internacionales como el Financial Times, Chicago Tribune y Le Nouvel Observateur.
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