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by Julie Nerney (Author), Geoff Robins (Author)
No matter what sector you're in or what challenges your organization is facing, there are five fundamental levers that you can apply to effect real change. You just need to know how to work them.
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Standing still in today's business environment is not an option if you are to survive and thrive. But navigating your way through change can be complex, challenging and daunting. Business Morphology is here to help break down this complexity.
No matter what sector you're in or what challenges your organization is facing, there are five fundamental levers that you can apply to effect real change.
This book explores each of those five levers through a Morphology Map - an easy-to-use visual tool to help guide your thinking and prioritisation, and create a plan of action to help ensure you reach your outcomes. As an added bonus, there is also a Morphology Map to help you maximise your own personal impact too.
Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, and is now a business transformation expert, spanning private, public and not-for-profit sectors. Geoff Robins BSc, PhD has led a number of major transformation programmes in the private and public sectors and is now a strategic advisor and Non-Executive Director.
Author Biography
Julie Nerney, MBA, CDir, FloD has been a serial entrepreneur, starting, running and selling 14 business in the UK and overseas. She has spent the past two decades as a business transformation expert, spanning private, public and not for profit sectors. She has experience of every stage of the organizational life cycle from start up through to disposals and acquisitions, and has worked in dozens of Executive, CEO and Non-Executive roles.
After an early career working for the UK Government, Geoff Robins BSc, PhD moved to the private sector, operating and leading technical consulting organizations ranging from SMEs to a major portfolio within a UK Plc. He was involved in the acquisition and sale of a range of different organizations including two management buy outs and was the Transformation Director for two major Government organizations. He is now a strategic advisor and Non-Executive Director to a number organizations in sectors that are high growth and fast moving.
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