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by Marianne M. Pelletier (Author)
Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your office for a successful, data-driven program. The workbook covers these topics:
Understanding what Analytics Is
Fitting Analytics into Your Organization
The Types of Analytics Projects and how You Can Use Them
Determining Whether to Build or Buy
How to Build an In-House Team
How to Buy Services Successfully
Getting Buy In
Author Biography
Marianne Pelletier has 30 years' experience in fundraising, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques. Her professional experience includes prospect research, both as a research analyst for Harvard and Lesley Universities and as a department director for Carnegie Mellon University and Cornell University. Pelletier's multi-decade career also includes running an annual giving program with average increased revenues of 27% per year; and providing software consulting through the Datatel Corporation, teaching clients both how to use their new software and assisting them with better analysis and more efficient processing. She led the analytics division of the Helen Brown Group for over 10 years, and remains an associate. A recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation by the National Association of Professional Women, Pelletier has served as a volunteer for both election campaigns and social service agencies. She has served on the boards of the New England Development Research Association, the Upstate New York chapter of APRA, and ending as secretary for the APRA International board. A prolific writer, she has published articles on management, prospect research, fundraising, and personal growth on a range of platforms. A sought-after speaker, she often speaks on how to start an analytics shop, along with a variety of other subjects related to prospecting. Pelletier is a graduate of Rockford University, and earned her MBA at Southern New Hampshire University.
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