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by Tom Bird (Author), Jeremy Cassell (Author)
What do brilliant salespeople know, do and say that makes them so successful?
The world has changed, and businesses need brilliant salespeople not just to survive but to thrive. The modern buyer has become even more sophisticated, intolerant and price sensitive. Today's brilliant salespeople need to respond and not just react.
This updated edition of the best-selling book combines a focus on the core principles, skills and behaviours of brilliant salespeople as well as new content to meet today's challenges, including:
- How to influence more people more of the time
- Discovering what your customer really wants
- How to build relationships easily and effortlessly
- How to sell authentically
- Priorities in building your personal brand
- The key principles and 'how tos' of social selling
- Influencing in today's hybrid world
- and much, much more.
If you apply what you learn in this new fully updated edition you will be able to differentiate yourself as well as improve your sales results.
Back Jacket
What do brilliant salespeople know, do and say that makesthem so successful?
The world has changed, and businesses need brilliantsalespeople not just to survive but to thrive. The modern buyer has become evenmore sophisticated, intolerant and price sensitive. Today's brilliantsalespeople need to respond and not just react.
This updated edition of the best-selling book combines afocus on the core principles, skills and behaviours of brilliant salespeople aswell as new content to meet today's challenges, including:
- How to influence more people more of the time - Discovering what your customer really wants- How to build relationships easily and effortlessly
- How to sell authentically
- Priorities in building your personal brand
- The key principles and 'how tos' of social selling
- Influencing in today's hybrid world
- and much, much more.
If you apply what you learn in this new fully updatededition you will be able to differentiate yourself as well as improve yoursales results.
Author Biography
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L'Oreal and National Sales Training Manager for Walker's, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.
Tom Bird's business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.
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