Branding & Marketing for Startups: The do-it-yourself plan to launch and promote your new small business or personal brand today! - Paperback

by David Marcel (Author)

Did you know that 70% to 90% of startup businesses fail? If you're an entrepreneur and you'd like to avoid being a statistic, then this book is for you.

• Are you thinking about starting a small business, but don't know how to promote it?
• Have you tried to sell something online, but struggled to get people to notice your product?
• Maybe you're just looking for a way to turn your hobby into a paycheck?

The truth is: Creative people love making new things. But when it comes to selling new things--that's where they often flounder. Launching a new startup can be a daunting task. Not only must entrepreneurs create products and manage teams, they must also lure in new customers and convince them to buy.

The solution lies in understanding how to apply the rules that professional marketers have employed for generations. All entrepreneurs must eventually come to appreciate the importance of branding and marketing over other common business tasks--like product creation and design. You may have developed the best mousetrap on the planet. But if nobody knows about it, then you're not going to make any money.

You need a medium through with to convey the value of your product to people. The trick is to introduce a strong brand to a receptive customer base--who has a problem that needs solving and is ready to buy your solution. Fortunately, in this grand digital age, you don't need a ton of money to get started. You simply need a viable strategy that laser-focuses your message to the right set of consumers.

THIS BOOK WILL TEACH YOU HOW TO LAUNCH A PROFITABLE STARTUP COMPANY.

You will learn:

• How to discover what your competition is doing wrong--so you can take over their market niche.
• The 4 crucial digital marketing channels that can make your brand a force to be reckoned with.
• How to stand out in a crowd--differentiating your product from the sea of others.
• The 6 ways to advertise your startup without a budget. So you can make more by spending less.
• How to master social media marketing and develop a name on Facebook, Instagram, or YouTube.
• Learn what to watch out for when working with freelance marketers or agencies.
• Utilize the power of brand and storytelling to establish a solid reputation in your market niche.

Filled with real-world examples and actionable advice, this book is perfect for newly minted startups or current entrepreneurs--who wish to increase their customer base.

Curiously, you'll find that, once you know how to consistently acquire new customers, then many of the other startup difficulties (fund-raising, team-building, press relations, etc.) will melt away. It's much easier to convince people to jump onto your party boat if it's already got thousands of paying customers on board. This is why, in the early days of your startup, rapid growth is key. Without business growth, you'll never be profitable. And you'll never be able to move your startup out of your basement and onto bigtime profits.

Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

All of us entrepreneurs tend to be in pursuit of the same thing--the manifestation of an idea. The birth of a new business idea is born of our minds, and we nurture it just as we would a garden. Now, let's create the soil for your idea to grow. We'll lay down a foundation of marketing and branding fundamentals--that will help to lead you to the success you've been hoping for.

Ready to learn more?

If you want to learn how to build a startup brand that effectively turns crowds into clients, then get the book today!