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by Jamie Kern Lima (Author)
#1 WALL STREET JOURNAL BESTSELLER - NEW YORK TIMES BESTSELLER - USA TODAY BESTSELLER
ARE YOU READY TO BELIEVE IN YOU? "Game-changing. Authentic. A must-read for every woman Jamie is the real deal--and that's rare." --Glennon Doyle, #1 New York Times bestselling author of Untamed "Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It's a book every woman needs " --Sara Blakely, Founder Spanx Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L'Or al's 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told "No one is going to buy makeup from someone who has your body," Jamie reveals for the first time what really went down, how she almost didn't make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable. With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience--including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry's use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you're enough to knowing you're enough Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you're not enough and like success is something that happens to other people, but have a hard time believing it's possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself? In Believe IT you'll discover how to...-Overcome self-doubt
-Gain the courage to take risks, an empower yourself and others
-Tune into and trust your own intuition
-Let go of your mistakes and insecurities
-Turn down the volume on your inner critic
-Handle the rejection, the haters, and the mean girls
-Boost your confidence
-Start your dream (and keep going )
-And much more... If you've ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams
Author Biography
Jamie Kern Lima is a New York Times bestselling author and founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America's Richest Self-Made Women list. She's the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA TODAY bestseller, #1 Wall Street Journal bestseller, and #1 Publisher's Weekly bestseller. She's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She's also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. Learn more at BelieveIt.com
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
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We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
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Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
