✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Michael M. Pompian (Author)
Become a more strategic and successful investor by identifying the biases impacting your decision making.
In Behavioral Finance and Your Portfolio, acclaimed investment advisor and author Michael M. Pompian delivers an insightful and thorough guide to countering the negative effect of cognitive and behavioral biases on your financial decisions. You'll learn about the "Big Five" behavioral biases and how they're reducing your returns and leading to unwanted and unnecessary costs in your portfolio.
Designed for investors who are serious about maximizing their gains, in this book you'll discover how to:
● Take control of your decision-making--even when challenging markets push greed and fear to intolerable levels
● Reflect on how to make investment decisions using data-backed and substantiated information instead of emotion and bias
● Counter deep-seated biases like loss aversion, hindsight and overconfidence with self-awareness and hard facts
● Identify your personal investment psychology profile, which you can use to inform your future financial decision making
Behavioral Finance and Your Portfolio was created for individual investors, but will also earn a place in the libraries of financial advisors, planners and portfolio managers who are determined to counteract the less principled and data-driven aspects of their decision making.
Front Jacket
Cognitive and emotional biases can wreak havoc with investor portfolios. Poor investment decision-making caused by behavioral errors, especially in times of high market volatility, leads to poor financial outcomes--a material problem for both new and experienced investors. Whether you're mired in loss aversion, suffer from anchoring bias, or you're sorting your portfolio into various mental accounts, investor biases will prevent you from maximizing your wealth. But you can learn to challenge your own biases and prevent costly investment errors!
In Behavioral Finance and Your Portfolio, veteran investor and advisor Michael M. Pompian delivers a thorough grounding in the most important investor biases you're likely to encounter when making crucial investment decisions. Perhaps the most critical insight, knowing the difference between emotional and cognitive biases, will help you understand what makes you tick as an investor. Full of case studies and quizzes, this book will help you identify and diagnose your own biases. You will become a better investor, even as you deal with the stresses of investing in the real world.
You'll learn to take control of your decision-making even when challenging markets can push fear or greed to uncomfortable levels. You'll also discover how to analyze your options, either alone or alongside your investment advisor, as well as how to make better investment decisions overall--and the benefits of backing up those decisions with hard data.
Relying on his decades of experience in financial markets as both an investor and advisor, Pompian shows you how to understand your unique behavioral investor type and how to improve decisions based on your individual tendencies. Perfect for individual investors, financial advisors, portfolio managers, and other financial professionals, Behavioral Finance and Your Portfolio will earn a place in the library of any conscientious investor hoping to gain perspective on cognitive patterns and biases that may be impairing their ability to achieve the best possible return on their investments.Back Jacket
PRAISE FOR BEHAVIORAL FINANCE AND YOUR PORTFOLIO
"Personality is linked to investors' cognitive errors, including overconfidence and emotions such as regret. Michael Pompian's work contributes greatly to our understanding of investor behavior as he exposes these important insights into investor psychology."
--Meir Statman, Glenn Klimek Professor of Finance, Santa Clara University; author, What Investors Really Want
"Michael Pompian brings something new to the field of behavioral finance books. By combining insights into our fundamental cognitive and emotional biases and investor personality types, he provides concrete, practical action steps to avoid making big mistakes. In classic Pompian style, he does this with efficient, easy-to-read prose. You do not want to make important financial decisions without reading this book."
--Stephen Horan, Head of Private Wealth, CFA Institute; author, The New Wealth Management
"Many inefficiencies in the market are a result of how investors let their emotions dictate their investment decisions. Michael Pompian's work provides a framework to understand why these inefficiencies exist and how they can improve their investment portfolios."
--Jean L.P. Brunel, Editor, The Journal of Wealth Management
"Michael Pompian is a global authority and thought leader in the field of Behavioral Finance. I have worked closely with Michael for many years in an ultra-high-net-worth client advisory setting, and I have witnessed his application of the behavioral principles that he has developed over a 25-year consulting career. I have seen Michael navigate, adapt to, and mitigate complex behavioral biases while still accomplishing portfolio management risk and return objectives. Read this book!"
--Wesley Burns, CFA, CFP, Senior Family Office Investment AdvisorAuthor Biography
MICHAEL M. POMPIAN is Founder and Chief Investment Officer of Sunpointe Investments, an investment advisory and wealth management firm based in St. Louis, Missouri. He is the author of five books on finance, including Advising Ultra-Affluent Clients and Family Offices, Behavioral Finance and Wealth Management, and Behavioral Finance and Investor Types.
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>