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by Cynthia Baughan Wheaton (Author)
A clear, concise guide, used as a textbook at two colleges for a combined nine semesters and counting.
If you dream of self-employment, discover your answers to three important questions:
1. Are you personally ready to start your own business?
2. Can you make a profit from your investment of time and money?
3. Should you proceed?
o Essential ingredients for successful business ownership.
o Related lifestyle considerations.
o A Personal Readiness Inventory.
o How to deal with critical input from others.
o Evaluation of personal obligations; both financial & non-financial.
o Where to spend money first.
o The use of outside experts.
o A plan for estimating viability.
o Considerations for people of faith.
o Common causes of business failure.
o The importance of realistic expectations. Imagine sitting down with an experienced entrepreneur - getting practical tips, cautionary tales, and challenging questions. This book is the equivalent. A step-by-step thought-process highlights critical issues and empowers you to build a Business Plan. After growing up in an entrepreneurial household, and earning an MBA when few women sought one, Cynthia Wheaton spent eight years developing new businesses within corporate America. After more than twenty-five years of self-employment as a business consultant, Cynthia generously shares start-up lessons as well as lifestyle considerations. If you answer the questions posed, you should be able to determine whether or not to proceed. What have you overlooked? Is it possible to make your dream a reality? If those questions haunt you - buy this book
Author Biography
Cynthia Baughan Wheaton hates to see small businesses fail, especially when failure could have been avoided. As The Entrepreneur's Friend(R), she offers practical business advice, character encouragement and spiritual insight. Gleaned from her own experience, honed by professional publications and presentations, her writing is both personal and practical.
Cynthia has life-long ties to entrepreneurship and earned an MBA from the University of North Carolina at Chapel Hill at a time when few women sought one. As a manager, Cynthia developed new ventures within Sara Lee Direct and World Book Encyclopedia. At Kestnbaum & Company, she learned the consulting business. After a decade as an independent database marketing consultant, she joined forces with her husband to create Wheaton Group LLC, a successful boutique consulting firm. Learn more about Cynthia at TheEntrepreneursFriend.com.Email: Cynthia [at] TheEntrepreneursFriend.com
Twitter: @newbizfriend
LinkedIn: Cynthia Baughan Wheaton Facebook: Cynthia Wheaton (The Entrepreneur's Friend)
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