✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Jerry Kirkpatrick (Author)
Applying Principles is a collection of short essays published between January 2007 and December 2016 as monthly blogposts at jerrykirkpatrick.blogspot.com. The author's aim was to write interdisciplinary, serious posts to inspire critical thinking. Topics, grouped as chapters, range from capitalism and politics to epistemology, academia, education, psychology, youth sports, and the arts.
The title derives from the author's thirty-six years as educator in the applied science of business marketing. Applied sciences, the author realized early in his career, require a deductive process of applying general, more fundamental principles to specific issues. The business disciplines rest on economics and psychology, and those two in turn, as all sciences, rest on philosophy.
The essays therefore are not journalistic, though many deal with recent issues; they apply fundamental ideas to concrete areas. Examples: "Choice Theory and Capitalism versus Dictatorship," "The Ethics and Epistemology of Peer Review," "Interest and the Core Curriculum," "Ensuring that Disposition Trumps Situation," and "Nutrition and the Argument from Uncertainty."
Posts included in "youth sports" came about because the author's daughter played softball; many comments bring up issues in psychology. And "the arts"-only two posts-stem from the author's lifelong interest in music.
Excerpt from "Describe, Don't Evaluate," pp. 201-02:
This principle-describe, don't evaluate-has broad application and includes relationships not just of sellers to customers, but also of parents to children, teachers to students, and employers to employees, among others. The principle is recommended as a replacement for negative criticism: "The milk spilled!" (describe) as opposed to "I don't believe you did it again! How could you!" (evaluate). Name-calling, sarcasm, threats, berating, and the like, undercut self-esteem and cause defensiveness by attacking the other person's character or personality.
Factually describing the incident helps the other person (child or student or employee) avoid drawing negative conclusions about him- or herself. The recipient of the criticism is then allowed to regroup and correct the situation. "Constructive criticism," child psychologist Haim Ginott in Between Parent and Child says, "confines itself to pointing out what has to be done, entirely omitting negative remarks about the personality of the child" (or, by extension, student or employee).
Ginott goes on to apply this principle to the extravagant praise that is often heaped on children, such as the ubiquitous "Good job" or "We're so proud of you." Says Ginott, "Direct praise of personality, like direct sunlight, is uncomfortable and blinding. It is embarrassing for a person to be told that he is wonderful, angelic, generous, and humble. He feels called upon to deny at least part of the praise. . . . [and he] may have some second thoughts about those who have praised him: 'If they find me so great, they cannot be so smart.' "
The same applies to the puffery heaped on students and employees.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>