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by Carlos Jimenez (Author)
Las empresas exitosas son aquellas que, adem s de descifrar a sus consumidores o clientes, son capaces de aprender de la competencia. Dada la relevancia de la competencia en los negocios y su complejidad, resulta imperativo contar con las "mejores pr cticas" de an lisis de la competencia. Este libro ofrece precisamente esto, con una sencillez impecable, pero a la vez con profundidad y de una forma pr ctica. Carlos Jim nez recopila bibliograf a cl sica sobre el tema (Porter y Crane) y la mezcla con bibliograf a de actualidad (Kim y Mauborgne). Adem s, toma el pulso del mercado por medio de los resultados de una investigaci n realizada sobre una base de cien gerentes de diferentes empresas. La larga trayectoria del autor como investigador y consultor de negocios se ve plasmada a lo largo de todos los cap tulos y de cada una de las recomendaciones que ofrece a las organizaciones para aprender el dif cil arte de analizar a la competencia. Este es un libro que todo gerente debe leer y poner en pr ctica. Profundizar en el conocimiento de sus competidores permitir a las empresas moverse m s c modamente hacia la consecuci n de sus objetivos, mediante el desarrollo y la ejecuci n de estrategias vencedoras.
Author Biography
Consultor y emprendedor especializado en mercadeo e investigación de mercados, área en la cual se ha desempeñado por más de 20 años. Es Presidente de Tendencias Digitales, empresa de investigación de los negocios electrónicos en Latinoamérica y Socio Director de Datanalisis, firma reconocida de estudios de mercado y análisis del entorno basada en Venezuela y con actividades en el Área Andina, Centroamérica y el Caribe. Fue Vicepresidente de la Cámara Venezolana de Comercio Electrónico (Cavecom-e) y Presidente del Comité de Comercio Electrónico de la Cámara Venezolano Americana de Comercio e Industria (Venamcham). Es Socio Fundador del portal SoyMaratonista.com. Economista de la Universidad Católica Andrés Bello. M.Sc. en Economía en la Universidad Central de Venezuela. MBA del Instituto de Estudios Superiores de Administración (IESA), escuela de negocios de la que es profesor en las áreas de Análisis de la Competencia, Mercados de las Mayorías e Internet Marketing. Realizó estudios en la Escuela de Organización Industrial de Madrid y en Goizueta Business School en Atlanta. Ha escrito numerosos artículos sobre los negocios y el mercadeo en la región, siendo articulista de la revista Business Venezuela, Debates IESA y de las publicaciones electrónicas: El Universal.com y Hormiga Analítica. Conferencista en eventos nacionales e internacionales relacionados con los negocios y el mercadeo.
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