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by Philip Campbell (Author), Steve Player (Foreword by)
This book provides a surprisingly straightforward, easy-to-understand guide to one of the most powerful financial tools in business: a reliable financial forecast. It will transform the financial future of your company and help you make better, faster, smarter financial decisions.
What if you had a clear view through the financial windshield of your business? What if you had answers to questions like:
- What's about to happen to my profitability and cash flow?
- How much cash can we distribute to owners this year?
- I am making money in my business, so why is cash still so tight?
- Can we make the balloon payment on our debt that is due in six months?
- How long will it take to pay off our debt?
- What will our taxable income be this year?
- What will our cash balance be six months from now?
- What does the financial future of my company look like?
A reliable financial forecast puts the answers to these questions at your fingertips. It helps you take control of your profitability and cash flow because it gives you answers to the most important financial questions you face in your business. It gives you the courage and confidence to make better business decisions as you work to survive and thrive in an ever-changing business world.
Too many entrepreneurs and CEOs today are feeling more like passengers than drivers in their business. They're staring at their rearview mirror as they bounce along in the passenger seat. Their company is careening along on the highway of business as they wonder and worry about where their business might end up financially.
A reliable financial forecast solves this problem by providing a clear view through the financial windshield of your business. It creates the visibility and clarity you need to drive your company toward a bigger and brighter financial future. Put yourself in the driver's seat of your business by tapping into the unique and exciting benefits that financial forecasting can unlock for you.
Author Biography
Philip Campbell is a consultant and author of Never Run Out of Cash: The 10 Cash Flow Rules You Can't Afford to Ignore and the online course Understanding Your Cash Flow-In Less Than 10 Minutes.
Campbell's career began in public accounting. He was a staff accountant in a local CPA firm in Beaumont, Texas, and then an audit manager in an international accounting firm in Houston, Texas. Since 1990, he has served as a financial officer in a number of growing companies with revenues ranging from $5 million to over $1 billion. Campbell has been involved in the acquisition or sale of more than 30 companies and an IPO on the New York Stock Exchange.
What sets Campbell apart from the average financial person is his passion and excitement for helping entrepreneurs and CEOs win financially in business. Campbell believes strongly that growing a successful business makes it critical that management knows exactly what's going on with their cash flow. In fact, early on in his career, he focused and "preached" so much about the importance of cash flow that he earned the nickname CASH.
Steve Player is the founder and managing director of The Player Group. He has co-authored and edited five industry-leading cost and performance management books. He is program director for the Beyond Budgeting Round Table in North America. Player is a top ranked speaker and consultant helping clients implement leading edge practices and the co-author (with Steve Morlidge) of Future Ready: How to Master Business Forecasting.
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