Etro

Heritage. Artistry. Expressive Elegance.

Founded in Milan in 1968 by Gerolamo Etro, the house built its reputation on exceptional textiles and a deep reverence for craftsmanship. Renowned for its iconic paisley motif, Etro draws inspiration from global travel, cultural symbolism, and richly layered design traditions.

Vibrant fabrics, intricate patterns, and refined tailoring define the brand’s identity — balancing bohemian spirit with disciplined Italian construction. Each piece reflects a commitment to color, texture, and artisanal detail, creating luxury that feels both expressive and enduring.

At STORE 7994, the Etro collection is carefully curated through trusted distributors to ensure authenticity and lasting design value. From distinctive bags to refined apparel and accessories, each piece embodies individuality, craftsmanship, and timeless Italian sophistication.