{"product_id":"the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-paperback","title":"The Naming Book: 5 Steps to Creating Brand and Product Names That Sell - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrad Flowers\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNAME YOUR BUSINESS. TELL YOUR STORY.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eAdvertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eIn \u003ci\u003eThe Naming Book\u003c\/i\u003e, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSet clear goals for your name and brand before you start\u003c\/li\u003e\n\u003cli\u003eCraft a brainstorming list based on your business mission\u003c\/li\u003e\n\u003cli\u003eBuild a brand unique to you by creating your own word\u003c\/li\u003e\n\u003cli\u003eFind the balance between \"cool\" and clear\u003c\/li\u003e\n\u003cli\u003eNarrow down your list of names with five easy tests\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBrad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 164\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2020\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43423450071107,"sku":"9781599186665","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/4399\/2899\/files\/kfqUe_C-L79781599186665.webp?v=1781707757","url":"https:\/\/store7994.com\/products\/the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell-paperback","provider":"STORE 7994","version":"1.0","type":"link"}