{"product_id":"the-direct-mail-solution-a-business-owners-guide-to-building-a-lead-generating-sales-driving-money-making-direct-mail-campaign-paperback","title":"The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCraig Simpson\u003c\/b\u003e (Author), \u003cb\u003eDan S. Kennedy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFact: More commerce and wealth is created by direct mail than by any other media \u003ci\u003e(true before the internet and true now)\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eDirect mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all-the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eFACT: MORE COMMERCE AND WEALTH IS CREATED BY DIRECT MAIL THAN BY ANY OTHER MEDIA \u003ci\u003e(true before the internet and true now)\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDirect mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, unleashes eye-opening facts about the power of direct mail, including this: IT PAYS. Benefiting from their combined 30 years in direct marketing, Simpson and Kennedy reveal how to build a powerful, results-generating campaign that literally pushes the envelope to get you 10X more business and sales.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is the provocative, truth-telling author of the popular \u003ci\u003eNo B.S.\u003c\/i\u003e book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCraig Simpson has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.8 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 28, 2014\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43423453741123,"sku":"9781599185187","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/4399\/2899\/files\/VQA-xA7uKz9781599185187.webp?v=1781707821","url":"https:\/\/store7994.com\/products\/the-direct-mail-solution-a-business-owners-guide-to-building-a-lead-generating-sales-driving-money-making-direct-mail-campaign-paperback","provider":"STORE 7994","version":"1.0","type":"link"}