{"product_id":"soft-power-the-means-to-success-in-world-politics-paperback","title":"Soft Power: The Means to Success in World Politics - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoseph S. Jr. Nye\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eJoseph Nye coined the term \"soft power\" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoseph S. Nye, Jr., \u003c\/b\u003e (1937-2025) served as dean of the Kennedy School of Government at Harvard University and as Chairman of the National Intelligence Council and Assistant Secretary of Defense for International Security Affairs in the Clinton administration. He was the author of several books, including \u003ci\u003eBound to Lead\u003c\/i\u003e and \u003ci\u003eThe Future of Power\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.27 x 5.47 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2005\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43423655493699,"sku":"9781586483067","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/4399\/2899\/files\/lypXy13sSg9781586483067.webp?v=1781712268","url":"https:\/\/store7994.com\/products\/soft-power-the-means-to-success-in-world-politics-paperback","provider":"STORE 7994","version":"1.0","type":"link"}