{"product_id":"scientific-advertising-principles-of-measurable-marketing-and-direct-advertising-paperback","title":"Scientific Advertising: Principles of Measurable Marketing and Direct Advertising - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eClaude C. Hopkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA foundational work on advertising grounded in measurable results, disciplined testing, and practical method.\u003c\/strong\u003e In \u003cem\u003eScientific Advertising\u003c\/em\u003e, Claude C. Hopkins sets out a system in which promotional efforts are treated as experiments, subject to verification through response, cost, and outcome.\u003c\/p\u003e\u003cp\u003eThe text proceeds through a series of principles drawn from direct experience, emphasising clarity of message, controlled testing, and the elimination of guesswork. Hopkins argues that effective advertising depends not on speculation but on observable results, with each campaign evaluated according to its demonstrable performance. The work maintains a consistent focus on method, presenting advertising as a structured process rather than an intuitive art.\u003c\/p\u003e\u003cp\u003eLong regarded as a central text in the development of modern advertising practice, \u003cem\u003eScientific Advertising\u003c\/em\u003e continues to be read for its emphasis on accountability, precision, and repeatable strategy. It remains relevant to readers interested in marketing, business communication, and the application of systematic thinking to commercial activity.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 70\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.17 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 17, 2010\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":43423120392259,"sku":"9781604599657","price":17.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/4399\/2899\/files\/xIXHUU0jyV9781604599657.webp?v=1781704646","url":"https:\/\/store7994.com\/products\/scientific-advertising-principles-of-measurable-marketing-and-direct-advertising-paperback","provider":"STORE 7994","version":"1.0","type":"link"}